This comprehensive guide will help you get started and develop a Snapchat marketing approach which will reach and engage your business’ target audience. These fans are more valuable, not just because an existing customer is 60-70% more likely to buy than a new one, but because these people are more likely to become advocates of your brand. Instead of building a huge follower count, Snapchat lets you engage a smaller community of your biggest fans-people who are genuinely interested in what you’re doing. While the public-facing social proof you get from having tens of thousands of likes on a Facebook page or thousands of followers on Instagram can do a lot to contribute to your credibility and make your brand look more legit, Snapchat’s value comes in another way. ![]() And, with more than 616 million users, there’s plenty of opportunity for that. It also provides an excellent platform for brands to reach a younger audience and foster a close-knit community. Snapchat is so much more than a simple picture-sharing app for mobile-obsessed teens.
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